Why We Started

Built so no one misses out on dessert again.

Turning “you can’t have that” into “what flavour would you like?”

Born in a van. Built by a family. Backed by the No Moo Nation

Storm Simpson, the founder of No Moo 4U, smiling behind the counter of the Rockhampton shop, representing the brand's commitment to allergy-friendly treats.

Why It Matters

Storm lives with multiple food sensitivities herself ... so she doesn’t just understand the dietary landscape, she lives it!

That’s why every decision, every scoop, and every topping is made with care.

We believe:

  • A dessert shouldn’t come with a disclaimer.

  • Families shouldn’t have to bring their own treat.

  • Allergy-friendly should still mean fun, flavour, and freedom of choice.

From a Van to a Revolution

No Moo 4U didn’t start with a storefront. It started with a van, a vision, and a 16-year-old with a mission to make dessert joyful, inclusive, and allergy-friendly.

That teen was Storm Simpson ... and alongside her mum Nikky, they hit the road serving scoops that finally worked for kids and adults who usually had to say “no thanks. I can't”

The response? Overwhelming.
The demand? Obvious.
The dream? A permanent place where everyone could indulge without worry.

Every market they parked at brought new fans, emotional thank-yous, and moments they’ll never forget - like the little boy who’d never had an ice cream before, or the dad who ordered five scoops just because he finally could.

So, today, that mission continues ...

A pink and green No Moo 4U food van with a flag promoting "dairy free | gluten free | vegan" ice cream at a community event in Rockhampton.
A pink and green caravan food truck with "The Jelly Bean" written on it, representing the first mobile location of the No Moo 4U business.
A group of happy Bunnings taff fbeing served by No Moo 4U, dressed in red shirts and branded aprons, standing with ice cream in front of the No Moo 4U food van at a Bunnings Warehouse event in Rockhampton.
Rooted in Nostalgia. Powered by Real People.

The Old-School Milk Bar

After years of pop-ups, markets and roadside smiles, the team opened their first store in Rockhampton!

Creating a modern twist on the old-school milk bar.

It is a  a place where families can come together, enjoy the little things, and finally find a treat that everyone can eat.

The van continues with home deliveries to regional areas.

 

A friendly staff member with a pink headband serving a young boy an ice cream in a waffle cone at the counter of the Rockhampton shop.
A sundae of a selection of dairy free gluten free icecreams and whipped cream

At No Moo 4U, our menu includes:

  • Ice cream (dairy and dairy-free)

  • Vegan, gluten-free, low sugar and nut-free options

  • Hot waffles, shakes, floats, affogatos & special treats

  • Surprise flavours released weekly

  • Smiles, memories, and sometimes... sprinkles for breakfast

A Treat That Feels Like Home

We’ve served first-time ice cream eaters in their 60s.

We’ve watched allergy parents tear up at a safe waffle.

We’ve seen kids jump for joy at a topping bar they can actually choose from.

This isn’t just dessert - It’s connection! Celebration! And a whole lot of fun!!

Welcome to our story. We're so glad you're part of it.

A woman in her 60s smiling while enjoying a cup of ice cream with a spoon, illustrating the joy of being a "first-time ice cream eater."